The Vision
Coastal Serenity
We live in a society that is inundated with screens, social media and being busy just for the sake of being busy. Malibu Oase is a lifestyle brand that encourages people to take a little break from the hustle and bustle of life and reconnect with the simpler things in life: the ocean, the lulling crash of waves, the salt in the air, and the cool breeze.
Our MO (modus operandi) is let's get back to the basics, let's get back to what makes us human. You can see the MO crafted directly into the logo itself.
Malibu Oase was not designed just for beachgoers or people who live on the coast. It's an invitation, a gentle reminder, to weave rest into the rhythm of everyday life. Step away from the endless scroll, take a relaxing walk at sunset, enjoy your favorite scenic drive, pick up that hobby you’ve been putting off, enjoy a quiet dinner with family and friends, or just settle in by the fireplace with a good book.
Our goal is to make apparel and products that invites people to relax, that calms the soul. We won't get everything perfect on the first try, but we'd love for you to join us on this journey and help us to make it better.
“Oase” is a word in Afrikaans, Danish, Dutch, German, and Norwegian languages, that conveys the idea of a shelter or haven— a peaceful refuge from the rush of everyday life. In Italian, the word is spelled “oasi,” and in English, we know it as “oasis.”
How is it pronounced?
Pronunciation varies across all regions of the world. In Korea, it sounds like “oasiseu,” while in Lithuania it carries a soft z‑tonality, “oaze.” Because the word has many cultural variations, we encourage you to pronounce it in whatever way feels most natural.
English speakers can pronounce it like "oasis" but with a soft "e" at the end, or they can opt for the Norwegian pronunciation, which captures a sense of awe, breath‑catching wonder, and stillness. It can be expressed as: “ooo • aaah • suh.”
Why Malibu?
The founder of this company once lived and worked in Santa Monica, navigating the constant congestion of greater Los Angeles—where traveling just two miles for dinner could take half an hour. Malibu became the weekend escape from that daily grind.
It offered ocean air, scenic drives along Pacific Coast Highway, and a stretch of coastline from Reel Inn (now lost to fire) to Neptune’s Net that felt timeless. With minimal commercial development, Malibu carried a vintage, almost 1970s atmosphere—at least before the devastating wildfires of January 2025 reshaped the region.
While Malibu is the inspiration, the brand celebrates calm, serene beaches and coastlines across the world.